It Doesn’t Work Unless You Work It
(Click on the image to go to my collage shop)
Ruminations on the New Marketing Year
For the past three or four months I have been neglecting my overall art marketing to spend time on creating a lot of new digital pieces for publishers who ask for specific series of images. Licensing is more and more becoming my mainstay. However, I don’t want that to be my only outlet.
I still have one remaining gallery, a wonderful one that sells beautifully for me. I would like to have even one more. But that is going to require that I make some contacts with real people, not just social networking.
My Etsy shops are another obvious place that are crying for more attention. Tonight I’ve been poking around my two shops to see what listings are expired with the goal of getting them all current again. Etsy is one place that can’t be neglected without paying for it in low sales.
And last, I have decided I need to get out into the local art community more. The only thing I’ve participated in since we moved is an annual show that’s top notch, but that doesn’t help me do the ongoing networking that I’d like to do. So in the new year I want to reach out to those venues, find groups of artists who have their fingers on the pulse of what’s going on around us, and perhaps invite some of them for a studio visit.
Just thinking out loud.
Have you been thinking about new directions for your art in the new year?